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BRAND: Fokof Lager is a craft beer brand known for going against societal norms.
INSIGHT: Most Afrikaans-speaking young adults find certain aspects of Afrikaans culture outdated.
CONCEPT: Vir Wat Se Jy Fokof, aims to unite consumers and the brand by creating a platform to speak out against irrelevant Afrikaans traditions.
SOLUTION: We asked South Africans on Reddit which Afrikaans traditions they feel are funny or outdated and received over 500 passionate responses.
The responses from consumers will continuously generate content for the campaign that uses humour to tackle Afrikaans stereotypes.
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